From 1 Truck to 14: Driving $2M in Revenue for Rockstar Pro Movers
How a referral turned into a multi-million dollar expansion story in Los Angeles.
About The Client
Rockstar Pro Movers is a Los Angeles-based moving company that brings a “VIP” experience to standard moving services. They specialize in local residential moves, focusing on high-touch service and reliability.
Industry: Moving & Storage
Services Provided:
- Google Ads Management
- Strategic Consulting
- Campaign Scaling
Overview
Success breeds success. In 2018, the founders of Rockstar Pro Movers were operating a humble setup: just one truck and two partners wearing every hat. One partner managed operations while the other handled sales and marketing.
They were hungry for growth but limited by their capacity. They were referred to us directly by the owners of SEKA Moving (another client of ours), who had already seen massive success with our strategies.
Rockstar Pro Movers didn’t just want to “run ads” – they wanted to replicate that level of explosive growth. They handed us the keys to their marketing with a simple directive: help us build a fleet.
Fast forward to 2020, and that single truck had multiplied into a fleet of 14+ trucks, generating approximately $2 Million in annual revenue.
Goals
When we started, the goal was straightforward but ambitious:
- Rapid Fleet Expansion: The partners wanted to move fast. The objective was to generate enough cash flow to finance new trucks as quickly as possible.
- Profitable Volume: We needed to fill the schedule of a growing fleet without wasting budget on small, low-margin jobs that clog up the calendar.
Challenges
- The “Two-Man Show” Constraint. In the beginning, resources were tight. With the owners handling sales and ops personally, we had to be extremely efficient. We couldn’t afford to flood them with bad leads that wasted their limited time.
- Filtering the leads below MLE. Los Angeles is full of people looking for “cheap moves.” Since Rockstar operates on an hourly model for local moves, sending them leads for tiny, 1-hour jobs would have been a disaster for profitability, as those leads fall below their Minimum Level of Engagement (MLE) of 3 hours. We needed a way to filter the traffic before they even called.
Strategy
- “Move Like a Rockstar”. Branding We leaned heavily into their brand name. We crafted ad copy that promised a VIP experience (“Move Like a Rockstar”), differentiating them from the generic “Two Men and a Truck” style competitors. This attracted a clientele willing to pay for quality service.
- Aggressive Pre-Qualification. To solve the profitability issue, we used the ads to pre-qualify customers. We explicitly targeted users searching for larger moves and emphasized a 3-hour minimum in our messaging. This acted as a filter, ensuring that every lead generated had a guaranteed minimum revenue attached to it.
- The “Feedback Loop” Scaling. We established a tight feedback loop with the partners. As soon as they signaled that cash flow was healthy and a new truck was on the way, we uncapped the budgets. We didn’t wait for “seasonal trends” – we forced the growth by aggressively bidding on top positions whenever capacity allowed.
Results
By aligning the marketing spend directly with the purchase of new trucks, we facilitated a massive expansion in just two years.
Comparing Live Campaign Performance (2018 vs. 2020)
- Ad Spend: Increased by 306% (Scaled with fleet growth)
- Click Volume: Increased by 287%
- Conversions: Increased by 243%
- Cost Per Conversion: Stabilized at $53.12
Business Impact
- Fleet Growth: Exploded from 1 truck to 14+ trucks
- Annual Revenue: Hit approximately $2 Million
This campaign proved that even in a crowded market like Los Angeles, a small business can become a major player if they have the courage to scale their budget alongside their fleet.